Over the past decade, so much has been made in architecture circles of the cult of celebrity, of the ongoing battle of style over substance. The internet abounds with thousands upon thousands of renderings. Admittedly, we all get caught up in the pretty pictures. Zaha's new project in Budapest is a perfect example.
Serious research aside, are the pretty renderings a result of people looking for their 15 minutes of fame? Be it through archinect, or other on line journals, are images being uploaded for the mere purpose of satiating one's own ego? Many architecture students and firms alike are using the computer as a visualization tool, a "how can I look as cool and cutting-edge-as-possible" tool. We should evolve past this, into a mass customized industry, where the computer can be an engaging partner in making, leaving the architect and designer plenty of room for injecting meaning into constructions and installations.
As Kazys Varnelis writes, "Caught up in a self-validating discourse that is increasingly irrelevant to network culture, design in the academy is falling behind innovators like Architecture for Humanity or Rocio Romero. "
True innovation is happening in places like this and this. Or, for the prefab lovers out there, this.
Serious research aside, are the pretty renderings a result of people looking for their 15 minutes of fame? Be it through archinect, or other on line journals, are images being uploaded for the mere purpose of satiating one's own ego? Many architecture students and firms alike are using the computer as a visualization tool, a "how can I look as cool and cutting-edge-as-possible" tool. We should evolve past this, into a mass customized industry, where the computer can be an engaging partner in making, leaving the architect and designer plenty of room for injecting meaning into constructions and installations.
As Kazys Varnelis writes, "Caught up in a self-validating discourse that is increasingly irrelevant to network culture, design in the academy is falling behind innovators like Architecture for Humanity or Rocio Romero. "
True innovation is happening in places like this and this. Or, for the prefab lovers out there, this.
No comments:
Post a Comment