If you haven't been to the apt, a creative agency in NYC, please do take a little time to browse the consistently great posts on everything from design to religion, even. That said, today a post brings us to a link discussing the many, eerily similar qualities of consumer brand recognition and religion.
Branding is a belief system, so is religion. If we consume based on our allegiance to a particular brand, aren't we lifting said brand into a belief system? Hence, the argument unfolds. Definitely worth a long read.
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