Do you take the same or different route to work everyday? Do you give directions based on landmarks? Do you know your city by your own personal catalog of bars, eats, etc.?
These are elementary forms of cognitive mapping, as defined by Fredric Jameson. Kevin Lynch wrote about imageability of the city, where a city is "read" individually so that many stories can be created from the same route, path, or landmark.
Now, mapping has been fused with digital technology to create hybrid art/geopolitical cartographies lending graphical sense to complex informational data. Check out the post at Critical Spatial Practice. I myself am fascinated by the complexity and the vast amount of research. A long process, but in the end, telling essays on global culture, even mapping the business relationships of the "US Ruling Class."
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