Starchitects over and done?

In this crazy market-driven condo world, starchitects have become brands.

They are marketed, they are driven by ego and their own style. But, just like in pop music, product, and furniture design, the new market-driven architecture culture is in search of the next big thing. Marketers and developers seem to be getting a little tired of the branded architect, and are searching out edgy, un-discovered, un-fettered-by-success younger architects. These young firms are driven by a collaboration and a replacement of top-down hierarchies with horizontal, multi-disciplined heterarchies.

Hybrid offices: Encompassing more than just style, the innovative are bridging gaps between disciplines and creating work not driven by a singular style, but more by process: I'm definitely on board.

To no one's surprise.. "in Europe, young architects have benefited from the wealth of government-funded projects, in which designs are often chosen in blind competitions."
via Newsweek.